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Game Plan for the Future of Athletes

UX Design • Non-profit / Sports


Canadian Olympic Committee

My Involvement

UX Designer: requirements gathering, UX design

Our Team

Adam Higa (Project Lead)
Anas Ashraf (UI Designer)
Natalie Kwok (Technical Consultant)


January - February 2019 (1 month)

Problem Space

Game Plan is a collaboration between the Canadian Olympic Committee (COC), Canadian Paralympic Committee (CPC), Sport Canada and Canadian Olympic and Paralympic Sport Institute Network (COPSIN). The mission of Game Plan is to provide career, education, and networking opportunities as well as mental health support to our national team athletes, empower them in their post-sport careers, and develop mentally strong athletes who apply what they learned as leaders in sport for the betterment of themselves and their communities.

As a part of this initiative, the COC developed a Game Plan web platform for national team athletes to engage in services, resources and programs that support career management, enable network development, and provide access to education, skill development, and health resources. Our team was engaged for a pro-bono project to design the Athlete Profile and Employer Network pages of the platform.

01. Requirements Gathering

We conducted a requirements gathering session with the COC Executive Team and Athlete Advisors to understand the functionalities required for the Athlete Profile and Employer Network pages.

The Athlete Profile is a user profile that contains information on an athlete’s personal and career goals. The intent is that it will help the athlete manage his/her goals as well as help the Athlete Advisor understand the athlete’s priorities. The intent is for the Athlete Advisor to leverage data collected through the Athlete Profile to provide tailored recommendations to the athletes.

The Employer Network is a platform for athletes to find opportunities to help them achieve their career goals.

02. Wireframing

I collaborated closely with our internal Design Team to create wireframes for the two key components of the Game Plan website.

Because we were working from different locations across the country, we leveraged an online collaboration tool, InVision’s Freehand, to ideate and iterate on our ideas in real time. We also shared our thoughts and rough wireframes with the COC to get their initial thoughts and ensure we were aligned with their vision.

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03. Prototyping

I created interactive prototypes and worked closely with our Development Team to assess the feasibility of each feature. I developed a Minimum Viable Product (MVP) to work towards this year as well as additional concepts for future consideration.


Athlete Profiles

The MVP Athlete Profile includes goal setting features to help the COC team and the athlete’s advisor to understand the athlete’s aspirations and better match the athlete with programs and other opportunities.

The future concepts include gamification elements to encourage athletes to participate in programs.


Employer Network

The MVP Employer Network page will allow athletes to search for career, networking and volunteering opportunities, as well as browse employers and read about the success stories of other athletes in using Game Plan.

Future functionalities include a streamlined application process for the opportunities.

04. Testing & Handoff


After validating the prototypes with the COC to ensure the designs met their business needs, we tested the prototypes with athletes to gather their initial reaction. In addition to testing usability, we also wanted to understand any barriers around providing information for the Athlete Profiles, as well as additional information the athletes would find useful on the Employer Network pages.

After a few more rounds of iteration and validation, I handed off the prototypes to our UI Designer who then incorporated the COC’s design guidelines. Then, the designs were handed off to our Development Team.

Impact & Reflections


The Athlete Profiles laid the foundation for future functionalities that will allow the COC team to capture information about athletes and take a data-driven approach to match athletes with employers, programs and other opportunities. The Employer Network will empower athletes with development opportunities during and beyond their sporting careers.


If I could change a part of this engagement, it would be to start with the athletes - the ones who will actually be engaging with this platform - and integrate them more throughout the design process. From requirements gathering, to co-creating the designs, to testing the prototypes, it would have been beneficial incorporate their voice into the process.

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